As the Art Director and sole designer, I am responsible for the process and lead the creation of all visual designs for Luidia and it's products and brands, including: Equil Smartpen2 (Pen capture device), Equil Smartmarker (Whiteboard capture device), and eBeam (Interactive whiteboard device).
This includes the creation and leading of all package design, web design and development/webmaster responsibilities, communications and marketing work, motion graphics and video creation, etc.
Having such a broad role gives me the opportunity to work with an incredible number of different types of media including:
- Animation and video editing
- Photography and image compositing
- Print work
- 3D object manipulation and rendering
- Website design, development and coding
- Quick pen/pencil sketches and prototyping