Art Director, Illustrator, & 3D/VR Designer
eBeam Smartpen Desk Scene

Design work for Luidia, Inc.

Communications Design, Creative Direction, Illustration, Photography

eBeam Smartpen Desk Scene

eBeam Smartpen Desk Scene

This is a web banner for one of the latest products, the eBeam Smartpen. We wanted to showcase the sleek design, portability and ease-of-use. The requirements were to demonstrate a few specific features and properties. For this project I was responsible for full ideation through execution.

For the past four years I’ve worked for a sensor-technology company, Luidia, where my role has evolved over Sr. Designer to Creative Director, where I am presently responsible for all design execution and creative strategy.

Smartpen2 Packaging & Marketing Illustration

Smartpen2 Packaging & Marketing Illustration

When we were launching the 2nd version of the Smartpen (Equil Smartpen 2), the goal was to come up with an illustration - something fun to look at that effectively communicates the ultimate function of the product. The idea was to evoke that feeling of silly doodles from the side of your notes that actually turned out great, and visually communicate how easy they would be to capture. We used this illustration for the front of the packaging and an ad piece.

During my tenure, I have been responsible for maintaining and extending brand and design language, designing and developing the website, all packaging, Marketing and Communications material, conference collateral - like booths and experience design, software product design, manuals / tutorials and user guides, and video direction, production and editing for online video marketing and advertisements.

eBeam Smartpen Photographs

eBeam Smartpen Photographs

eBeam Smartmarker Sensor

eBeam Smartmarker Sensor